Last updated:05/07/2025
When it comes to building a website for your small business, it’s easy to get overwhelmed by the possibilities. Do you really need 10 different pages? What should you prioritise if you’re just starting out? At Webox Digital, we help Melbourne-based businesses launch websites that are simple, effective, and built to grow.
Let’s break down the essential pages every small business website should include.
1. Home Page – Your First Impression
Your homepage is where most visitors will land first. It should clearly communicate:
Who you are
What you offer
Why people should trust you
Use a strong headline, a short introduction, and clear calls-to-action (e.g. “Contact Us”, “Get a Quote”).
Pro tip: Add customer testimonials or logos of past clients to instantly build trust.
2. About Page – Tell Your Story
People do business with people. Use your About page to share:
Your business background
Your mission or values
The team (even if it’s just you!)
Why you love what you do
This helps humanise your brand and build connection.
3. Services Page – Show What You Offer
List out your services clearly, ideally with:
Short descriptions
Visuals or icons
Pricing (if relevant)
Links to deeper service details if needed
You can also split your services into individual pages to boost SEO for specific keywords.
4. Contact Page – Make It Easy to Reach You
This is one of the most important pages for conversion. Include:
A simple contact form
Your email address and phone number
Physical location or service areas
A Google Maps integration
Live chat or AI chatbot (optional but powerful)
Bonus: If you’re using Elementor, adding a custom form or chatbot is super simple and great for engagement.
5. Blog Page – Drive Traffic with SEO
A blog builds trust and helps your site show up on Google. Write helpful content like:
FAQs from your customers
Tips related to your industry
Local business insights
Product or service guides
Even one blog per month can make a big difference for your SEO.
6. Testimonials or Reviews Page (Optional but Recommended)
You can also add a dedicated page for client reviews or case studies. These build credibility and improve conversion rates.
7. Privacy Policy & Terms (for compliance)
Especially if you’re collecting user data (e.g. through forms or analytics), having a privacy policy is essential. You can use a free generator or ask your web developer to help you include this in the footer.
Final thoughts
You don’t need a 20-page website to get results. For most small businesses, starting with these 5–7 pages is more than enough to look professional and win new customers.
Need help planning or building your business website?
👉 Talk to the webox digital team today